Immersive customer experience of Jo Malone London
- mingminglin
- Nov 21, 2020
- 2 min read
“Consumers increasingly prefer to spend money on experience over products so using experiences to offer a little extra in retail is ideal and is likely to continue to be important.”- Stavrevska
Online:
360 degrees of virtual journey
On the official website of Jo Malone London, the customer can enjoy a 360 degrees virtual journey of the Townhouse, where Jo Malone London’s head office is located. By simply clicking on several buttons, we can observe the origin of the main components of the different perfumes through painted pictures, as well as the occasions (garden room/ drawing room) where these perfumes are used. As we know, Jo Malone London has its home collection, each scented candle is designed for different location of one whole house, this gives their candle a functional usage, which corresponds to one of the current trends in the perfume industry.
Education
The other trend perceived in the industry of luxury products and luxury cosmetic industry is many brands start to educate their consumer about their products, whether it’s about product materials, product usages, or the rages of the product.
By doing so, customers can feel more familiar with the brand, and also the top-notch brands can show their exclusive quality as well.
2. Offline
· The customization services in a global premier boutique
Jo Malone London launched its first global premier boutique on London’s Regent St, in autumn 2015.
Besides the unique services, Jo Malone London also put a small garden into the boutique, trying to provide an immersive experience to their customers.
Jo Malone London boutiques are also designed with the aim of giving a personal sense journey to the customers, combined with both self-discovery and the help of assistants, from the front table which gives the customer some information panels to the experiential washbasin, finalizing with customized gift-wrapping at the checkout desk. Every single detail makes the customers feel like they’ve been taken care of.
by Mingming LIN
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