WHO ARE WE?

May we introduce the writers of the blog: please meet Eloïse, Mahtab, Manon and Minming! We are four student from Skema Business school, studying International Marketing and Business Development. We are writing this blog as part of our strategic brand management course. We chose perfume because we all thought that we could discover a lot of things in this market, a lot of branding strategies are presents which make the industry totally interesting! But don't worry, if you don't know nothing about marketing, it won't be a problem. You will find here a lot of interesting and captivating content made for everyone! So,  read on and enjoy!