Analysis of Fragonard using DigiMind

Although Fragonard is not as big and famous as other brands in the perfume industry in the world, it should be noted that 20% of its sales through online channel, and online sales through the website means a global market for this factory. (Due to the large number of countries where shipping is done.) So it's important to get an estimation of how many people know Fragonard all over the world and what hashtags do they use about it? According to Digimind statistics, during a year, 65k of cyberspace users such as Facebook, Twitter and Instagram users, have mentioned Fragonard, of which 16% were in France and 11% in the United States.

Below is a map reflecting major cities around the world on the global engaging Fragonard on social media. The highlight is that Fragonard followers are mainly in France, the mother country. so we can conclude that Fragonard is not an international brand, however, we can see some part of the USA and some other countries on the map.

Now it is interesting to know to what extent the word Fragonard Perfume is mentioned in France in the age group of 26 to 40 years, between Nov 29, 2019 and Nov 29, 2020.

As we can see in this graph, the maximum number of references to the word Fragonard Perfume in France was 15, which indicates that Fragonard is not known in cyberspace, even between young people, and has the opportunity to make great progress through advertising in this field. Of course, I should mention that this brand has been advertised on a TV show in France before. But apparently that was not enough.

The interesting thing that caught my eye in this review was that, as mentioned earlier in the article " How does Fragonard create a diverse product range to expand the brand?", in 2020, Fragonard, in order to expand the market, launched products for men and established boutiques that only include products for men. As you can see in the chart below, 53% of those who mentioned the word Fragonard perfume were male. This means that Fragonard has been able to succeed in this field and attract the opinion of this segment of society to its products!

Mahtab KAZEMI

References:

https://social.digimind.com/d/aq9/reader/home.do