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De Sousa Manon - Kazemi Mahtab - Lin Mingming - Niklaus Eloïse - Skema business school
PERFUME DISCOVERY
The world of perfume from a marketing point of view
Welcome to Perfume discovery! As business school student, we are writing this blog to share with you our vision of the perfume industry. A lot of subject will be discuss and we hope that you will spend a really good time with us ! Read on, and enjoy.
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OUR BLOG
Our blog is made up of three categories that you will find just below!
BRANDING STRATEGIES
In this categories you will read articles about the brands that we have chosen to focus on in this blog. We will talk about their branding strategies including brand identity, brand image, brand and product characteristics and so on...
STUDIES AND EXPERIENCES
This category will be constituted of articles about online and offline analysis, but also articles about social listening.
MORE ABOUT PERFUME!
Here, you will find articles talking about new trends...
Home: Membres de l'Équipe
Here are our articles, click on each categories to have a view on the different subjects.
Enjoy!
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